Posts Tagged ‘Facebook

09
Mar
11

Holy social media, Batman! Video rentals come to Facebook

Posted by JP Mangalindan, Writer-Reporter
March 8, 2011 2:44 PM

Facebook users can now watch The Dark Knight right on the website. It won’t be the last time content providers come to where the users are.

Would you watch movies on Facebook? That’s what Warner Brothers, a division of Time Warner (parent company of Fortune), wants to know by offering up The Dark Knight for viewing on the movie’s Facebook fan page. 3.9 million fans have already “Liked” it and they and other Facebook users can rent it for 48 hours for 30 Facebook Credits, the equivalent of $3. There are some caveats though: it’s only available in the United States, only streams in Standard Definition, and sharing remains limited to posting the activity to the NewsFeed, “Liking,” or Tweeting it. Pretty barebones at this point, considering the wealth of features Facebook currently offers.

But the move is less notable for what it’s lacking and more for what it means for content programming going forward. Recently, Warner Brothers also dabbled with other unorthodox distribution methods, by creating iPad, iPhone, and iPod apps specifically for The Dark Knight and Inception. Not an ideal solution — who wants to download an iOS app for each and every movie? –but it does show that the studio wants to reach as many markets as possible. Its movie apps reach 35 worldwide markets, more than the 23 that iTunes covers. With Facebook, Warner Brothers has the potential to one day reach some 600 million users in more than 200 countries, from Jordan and Senegal to Botswana and Martinique. In doing so, it becomes the first studio to offer movie content within a social network. No outside links or shuttling to third-party web sites.

It might all sound pretty strange at first. Because when users signed up for Facebook, they envisioned using it for connecting with friends and acquaintances, and in some cases, people they’re dying to date. Watching movies probably didn’t register. After all, there are better, dedicated services like Netflix to handle that, right?

But the more you think about it, the more it makes sense. Facebook’s userbase spends an average of 55 minutes a day, 6.5 hours a week, or 1.2 days a month on the site, a significant chunk of time only rivaled by email usage, and one that will grow even further as Facebook matures and introduces more time-sucking features. Rather than force Facebookers to leave the network to some external service or site, a huge barrier of entry in and of itself, content providers are bringing programming to where the users are.

“It’s a great opportunity to bring a shared viewing experience back to folks who have gotten geographically dispersed,” says David Raycroft, VP of Product Strategy for Milyoni, the social commerce platform used for the Dark Knight-Facebook viewing and ecommerce app. Development of such projects can take as little as three days, though in this case, The Dark Knight app took 30 days to develop.

While it’s a solid first step — the user interface is simple and responsive — it also raises several thorny issues. Once the whole trend of Facebook movie streaming takes off, and I firmly believe it will eventually, there’s the issue of fragmentation. Will users be forced to seek out movie fan pages to watch that particular flick? How will they know when a particular new movie becomes available for viewing?

A content streaming hub will become vital as more studios bring content over to the social network, not only to aggregate and highlight content in one central location, but also to update users. Of course, in doing so, it brings Facebook one step closer to being even more integral to your daily life, which, if you’re Mark Zuckerberg, is a good thing.

03
Aug
10

23 percent of our online time is spent on social networking sites, versus 8.3 percent on email

Social Media Devours Our Time Online, Says Nielsen Study
If data from Nielsen is to be believed, checking e-mail is no longer the primary pastime of the online user.
Ed Oswald, Technologizer
Aug 2, 2010 1:20 pm

Checking e-mail has long been considered the primary pastime of the online user. However, if data from Nielsen is to be believed, that’s no longer the case. The firm found that on average, about 23 percent of our online time is spent on social networking sites, versus 8.3 percent on email.

This was a much wider spread than last year, when it was 15.8 and 11.5 percent respectively. The changes could be explained by the fact that social networking sites are the primary method of communication between friends these days, which makes sending an e-mail much less necessary.

Facebook is dominating this space, with an 85 percent share of social networking use. MySpace comes in a very distant second with a five percent share, and Twitter only a single percentage point.

Our third most popular activity online is playing games, which on average takes up about 10 percent of our time. Again, highlighting the power of social networking, Zynga is one of the biggest companies in the space.

Zynga is creator of the popular game Farmville, which has seen a majority of its success as a result of the success of Facebook itself.

For more smart takes on technology, visit Technologizer.com. Story copyright © 2010, Technologizer. All rights reserved.
http://www.pcworld.com/article/202383/social_media_devours_our_time_online_says_nielsen_study.html?tk=hp_new

24
Jul
10

Social media to communicate information in an entertaining way

Timmons&Company, a creative marketing firm focusing on business to business marketing and advertising, has recently established itself as a serious player in the world of social media.

Rich Timmons, Founder of Timmons&Company, said “by engaging in social media, the company will now be able to connect with their current and prospective clients online. Our social media will serve as a resource of entertaining and educational information through sites such as Facebook, Twitter, YouTube and our blog.”

http://www.prweb.com/releases/2010/07/prweb4292944.htm

16
Jul
10

Old Spice Videos leverage Twitter, Facebook, Reddit etc, and it worked!

This is a great example of using technology, social media and micro-blogging to create the content, the distribution, and the marketing. http://www.readwriteweb.com/archives/how_old_spice_won_the_internet.php

My sister, Liz Dubelman, posted this link on her Facebook site. Thanks Liz!

12
Jul
10

“I believe FaceBook is a once in a century communication tool” Paul Dunay

Paul Dunay:




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