28
Dec
10

GM hires hot New York social media firm, Big Fuel

Big Fuel, a New York-based marketing and communications agency, will open a Detroit office to handle social media campaigns for General Motors.

The expansion will allow Big Fuel to work with GM on a day-to-day basis, according to Seth Berk, VP of business development at Big Fuel. The two companies will collaborate on social media marketing campaigns structured around each individual GM brand line. The campaigns will roll out throughout the first quarter of 2011.

“Each of GM’s brand lines has their own audience demographic that we are working with them on reaching,” Berk said. The challenge with any social media effort, according to Berk, is understanding the audience and its needs. Big Fuel will work closely with GM to “make sure the messaging is appropriate and relevant to [each brand] audience,” Berk said.

The company’s Detroit office will consist of 30 staff members. Between 20 and 40 new staff members will also be added to the company’s New York office. GM and Big Fuel have been working together for the past six months on the upcoming campaigns. GM previously developed its own social media campaigns in-house.

Big Fuel works with 18 clients, including Colgate-Palmolive, Neutrogena, and Fox Interactive Media.

The story was first reported today on Mashable.com.

GM could not be reached for comment.

Advertisements

0 Responses to “GM hires hot New York social media firm, Big Fuel”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Twitter

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Blog Stats

  • 17,601 hits
December 2010
M T W T F S S
« Nov   Feb »
 12345
6789101112
13141516171819
20212223242526
2728293031  

%d bloggers like this: