Social Media Is Key To Small Business Marketing

Social Media Is Key To Small Business Marketing
Written by Resources for Entrepreneurs Staff
Published: 10/11/2010

Sites like Facebook and Twitter help entrepreneurs

One of the most cost-effective ways for small business owners to increase sales is by getting plugged in to the world of social media.

Social networks such as Facebook or Twitter allow a company of any size to add a whole new weapon to its marketing arsenal. Tech-savvy marketing experts like Tomica Bonner say that, thanks to the rapid growth in the pace of technology, businesses can learn more about what their customers want and see how to increase profits.

Once an entrepreneur decides to take the proverbial plunge, he or she must figure out which direction to go in.

“There are many social platforms, it’s important to know how each of them works. Find out their benefits and how they can help grow your business. Facebook allows you to build a fan page where potential customers can ‘like’ your page and interact with the business,” wrote Bonner in an article for Technorati.com. “Twitter is a way to market free to your followers and drive traffic to your website. Blogging offer[s] credibility to your business and is another way to speak personally to your customers.”

Whichever site a business picks, it can help the company be competitive with larger competition. The new social media craze has been good news for small business owners looking to promote themselves on the cheap.

0 Responses to “Social Media Is Key To Small Business Marketing”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


Blog Stats

  • 18,851 hits
October 2010

%d bloggers like this: