07
Aug
10

Richard Mize: With social media, try being sociable first; the technology will come to you

Richard Mize: With social media, try being sociable first; the technology will come to you
Don’t let the technical aspects of social media get you down. The main difference, aside from the technology, between social media and the rest of the media: it’s social.

Published: August 7, 2010
Since so many people are pitching in their 2 cents, here’s mine on the basics of success on Facebook, Twitter, that old workhorse Blogspot and other social media.

Don’t sweat the technical aspects. If you can pick up and a book, open it, turn the pages and read it, you can “follow” people on Facebook and Twitter and you can blog. It just takes some practice, like anything else.
Were you always as adept at closing a book you’re reading, slipping a finger in to keep your place to free up your other hand to take a drink of coffee, or answer the phone?
Nope. Not in first grade you weren’t.
It took some practice, and besides that, in first grade you were probably spending more energy learning how to read than learning how to physically handle a book.
And most people, I’d wager, despite all the hype, are in first grade when it comes to the nuts and bolts of social media.
Most team-oriented businesses, by now, should have at least a few people on staff who know their way around Facebook, Twitter and the others. But they don’t yet — a situation the Central Oklahoma Home Builders Association tried to remedy this week with a panel of three business people finding business success in social media: homebuilder Jeff Click; Ryan Hukill, a Realtor with Paradigm AdvantEdge Real Estate; and Tyler Smith of Traction Marketing Group.
One of the things that came across was that almost everybody in any business should be feeling their way around — because that’s the main difference, aside from the technology, between social media and the rest of the media: it’s social. That means societies are involved, not just ones and two and threes and not just here and there.
In a fundamental way, the “social” part of social media is about as old as modern society itself. Remember when everybody was talking about “virtual reality”? The term has fallen out of common use but getting on Facebook to catch up with old friends or to make new one, or to network, is a lot closer to “real” reality.
And the reality is not everybody is chatty. Not everybody is the life of the party. Not everybody is a great conversationalist. Heck, not everybody can spell.
Realizing that, to me, is about the most important thing to “get” about the social media phenomenon, whether it’s engaged for business or pleasure. As in society, some people are better at interacting with people than others. But, as in society, almost anyone can get better at chatting, meeting new people, starting and sustaining a conversation — and learning what kinds of things are out of bounds.
I think that’s the biggest anxiety people have if they want to get into social media but haven’t yet: the same thing that had ’em scared to death the first time they were asked on a date, or wanted to ask someone on a date, or to a party — or they were asked to pray at church, or teach, or do anything outside the familiar.
How to overcome that anxiety? Ask someone on a date. Go to a party, or throw one. Pray.
Be sociable. Get on Facebook.

Read more: http://newsok.com/secret-to-success-in-social-media-be-sociable/article/3483190#ixzz0vvmlPjQr

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