29
Jul
10

Making Your Biz Media Savvy

Making Your Biz Media Savvy
by Romy Ribitzky Jul 29 2010

It’s important not to bombard your Twitter, Facebook, and other social-media platforms just with information about your brand. Rather, find out where people are already talking about a similar product or need and give them information of value.

“Your audience is actively seeking you, or your product, through online research. Make sure you’re active in their arena so you can be found,” says Katherine O’Hara, vice president of New Jersey-based S3, an advertising, media, and public relations firm. “Blogging creates HTML-based text that is tapped by search engines and smiled upon given its constant refreshing of content.”

http://www.portfolio.com/resources/2010/07/29/tips-for-small-business-on-getting-media-attention


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