26
Jul
10

Ford is in the Social Media game

Although this campaign has flaws as pointed out in the article, it shows a change in direction in terms of major automobile makers adapting and adjusting to a new environment – social media

Departing from the “Mad Men” Days of traditional advertising and revealing a new car on the floor of Auto Show, Ford chose Social Media to motivate buyers.

As a calculated strategy, this first-time event is drawing a lot more eyeballs to the Facebook site than would ever consider visiting a Auto Show. According to a Mashable report, they’ve already surpassed 30,000 fans prior to the reveal, which apparently was the threshold to be reached in order for one lucky random fan to win an Explorer of their own.

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